In this Voice of Value podcast episode, J.B. Wood, CEO of Technology Services Industry Association (TSIA), discusses the change that is needed in the current world of XaaS (Anything as a service) for channel partners to thrive.

3 key takeaways on rethinking your own channel sales program in an XaaS world:

• Is the value-add that your partners have today around re-selling and implementation services sustainable value going forward?
• Could your partners provide higher-order value in providing customer success services to your end customer and helping to quantify vertical outcomes for your customers?
• Is your channel program ready for a partner enablement platform and ecosystem?

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