A Community-Created Field Guide for Building an AI‑Native, Value-First GTM Motion
GTM is currently being rewritten.
In our Customer Value Community, everyone is asking the same question:
What does modern GTM look like when it becomes AI-native, value-first, and human-centered?
At ELEVATE 2025, co-hosted by ServiceNow, we gathered together 80+ senior GTM leaders from companies like Adobe, Salesforce, and Verizon Business to tackle that question.
What emerged was the GTM Playbook, a community-authored field guide that is practical, modern, transferable, and meant to support GTM teams everywhere as they navigate transformation.
Inside are practical plays that your team can implement now to navigate the new era of GTM.
