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Driving growth with existing customers—what works and what doesn’t
Brent Adamson is a world-renowned researcher, author, presenter, facilitator, and advisor to B2B commercial executives around the world.
Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry-changing The Challenger Sale and The Challenger Customer. He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.”