Wednesday, March 4, 2026 | 12:00 - 1:00 PM ET
In 2026, GTM leaders are being asked to do more with less in an AI-native world. Resources are constrained, Net Revenue Retention has compressed, and expansion is no longer optional. It is the primary growth lever. Across subscription businesses, 70–80% of revenue now comes from existing customers through renewals and expansion (Zuora, Subscription Economy Index 2024), and NRR remains one of the strongest indicators of durable growth and valuation strength (Bessemer Venture Partners). As a result, renewal and expansion conversations must be grounded in documented value, not instinct.
At ELEVATE 2025, co-hosted by ServiceNow, 80+ senior GTM leaders came together to define what it truly means to operate as AI-native and value-first. The outcome was the GTM Playbook, which outlines the AI-Native Value-First Engagement Lifecycle, a connected system that moves from insight-led discovery to collaborative value design, to continuous value realization, and ultimately to expansion.
This webinar builds directly on that foundation.
Join:
Senior Vice President, Global Public Sector at Trellix
Chief Customer Officer at Sophos
CEO & Co-Founder of Ecosystems
Together, they will focus on the final stages of the lifecycle, retention and expansion, and what it takes to operationalize them in today’s market:
Grounded in the GTM Playbook and shaped by real operational pressures, this session will demonstrate how retention and expansion can become a systematic, scalable growth engine for 2026.
Register to join live, or sign up to receive the recording.
