Hosted by HP & Ecosystems
Wednesday, 3 June | HP’s Offices at The Gherkin, 30 St Mary Axe, London EC3A 8BF, UK
1:00 - 5:00 PM BST | 5:30 - 7:30 PM BST Happy Hour
We’re excited to bring together senior GTM executives from world-class companies across EMEA for our third Executive Forum in London in partnership with HP.
This invite-only gathering is designed for leaders focused on systematizing value across the organization, not just within a single function. Together, we’ll explore how value becomes a horizontal discipline that connects Sales, Customer Success, Value Engineering, Product, and RevOps into one coordinated, AI-native system.
This will be an energizing event featuring interactive workshops and discussions that expand upon the 2026 AI-first, GTM Playbook created at ELEVATE 2025 with 80+ GTM leaders. With only 40 seats available for this exclusive, invite-only gathering, we encourage you to RSVP as soon as possible.
CXO Panel: Collaborative Value Design: Closing the Gap Between Discovery and Co‑Creation
Operationalizing Expansion in an AI-Native GTM Model
Hackathon Workshopping: Map the Realized vs. Unrealized Value Gap
Value selling at Cisco ThousandEyes started with a simple question: “Which of these deals are you willing to lose?”
That narrative shifted the focus from activity to impact and set the foundation for how value would scale across the organization.
In this session, Lucas Corkum, Global Value Acceleration Lead at Cisco Thousandeyes, will share how that early shift turned into a repeatable system across sales, customer success, and partners. You’ll hear how they won deals through collaborative value design, used partner feedback to simplify and redesign their approach, and why they intentionally delayed rolling out AI until the right behaviors were in place.
This is a practical look at what it actually takes to scale value, and why getting the fundamentals right matters more than moving fast.
Global Value Acceleration Lead at Cisco Thousandeyes
Vice President of Sales at Ecosystems
Builder Labs:
Space is limited. Please RSVP to let us know you would like to attend. We hope to see you there!
If you have any questions, please reach out to community@ecosystems.io.
