“I have never met a group of people that has more of a vested interest in each other’s success than this community.” - Maher Iskandar, Head of WW Center of Excellence at Palo Alto Networks
By: Lyndsay Mosby
What once started as an ambition to bring GTM leaders together to unite on value has now grown into the largest community dedicated to building value-led growth strategies. And, over my past 3 ½ years at Ecosystems, I have watched the Customer Value Community grow from a group of less than 500 to now 4,300+ members strong, spanning 1,600+ top B2B companies.
As part of the Community Team at Ecosystems, I have the pleasure of working day in and day out with our members to hear their unique challenges and perspectives on the industry. With each interaction, I always enter with one goal in mind: what can we do as a team to better support our members?
Over the years, this question has driven our community to evolve and grow, expanding into three unique cohorts that are specifically designed to meet the individual needs of our members. And, what started as quarterly webinars within our community has expanded to monthly live discussions, curated small group meetings, in-person executive forums, and our flagship event, the annual ELEVATE retreat.
With each new member that joins, I am often posed a similar question: What does this community have to offer, and how can I get involved? To that end, I am breaking down each cohort within the community, as well as their benefits and resources.
Value Practitioners
As the largest segment of our community, the Value Practitioners is over 4,000+ members strong, open to all B2B professionals with an interest in collective learning and sharing around customer value. Made up of professionals in B2B Sales, Customer Success, Sales Enablement, Revenue Operations, Value, or Marketing, this group focuses on hands-on learning for your front-line teams. Whether you are struggling with adoption, looking to build out your value practice, or are trying to create relevant value content for your front-line team, it is likely you will find benefit from this group of professionals.
Benefits
This segment of our community is free for all to join! If you are interested in participating, you can register here. Whether you are just starting out or are a seasoned professional in customer value, this community will have something to offer you. As a member of this cohort, you will gain access to the following resources:
- Customer Value Community Slack
Here, our members share learnings, pose their own questions and challenges to the broader group, and share open jobs at their organizations. We also regularly communicate with our community through this group to keep you up to date on all upcoming events currently being hosted.
- Customer Value Community Sandbox
As a member of the community, you are welcome to register for our monthly Sandbox workshops that are hosted on the 2nd Tuesday of each month over Zoom. This informal workshop focuses on the current challenges our members are facing, with topics being derived from our live conversations in the community.
Each month, Kyle Wilson, Manager of Value Consulting at Ecosystems, and Lauren Wentworth, Senior Solutions Architect at Ecosystems, come together with a featured guest from our community to discuss topics like:
- Working with Partners
- Developing New Value Content
- Value Discovery
- Aligning Value Practices to Sales Methodologies
- Quarterly Webinars
During each quarter of the year, Ecosystems hosts a live webinar over Zoom for all of our members, focusing on trending topics in the community with expert speakers on the topic. You can download all past recordings and explore our recent topics on our on-demand webinar page.
- Resource Database
Our community is constantly innovating around customer value with new ideas sparking on a daily basis in live conversations. To ensure the collective learnings are accessible to our members, we derived a resource database that all community members gain access to upon joining
- Innovation Labs
Ecosystems recently launched our newest iteration of our agentic AI Virtual Value Engineer, known as ViViENTM 2.0, based on the insights and learnings we have gained from feedback from the Customer Value Community. As a thank you, we offer all Customer Value Community members the chance to participate in our Innovation Labs to test out ViViENTM 2.0 live on their own value prompts. If you are interested, you can apply here.
- The Value Blueprint 3.0
Based on decades of research on buyer/seller behavior by Brent Adamson, Ecosystems’ former Global Head of Research & Community, and author of The Challenger Sale, and Ecosystems’ experience leading 250+ company-wide sales transformation initiatives, the Value Blueprint 3.0 serves as a guide for aligning your entire organization on a common vision of value. As a member, you will gain access to our benchmarking, as well as the opportunity to meet with our team to discuss your unique standing and how you can up-level your organization around value.
Value Disruptors
Our Value Disruptors cohort is an invite-only group of progressive leaders in the value discipline who are dedicated to breaking glass in customer value and constantly innovating and learning. These members are often the head of their respective disciplines within their organizations, whether that be the Head of Value, Customer Success, or Sales. This group is a dynamic “community within a community” that strives to collaborate.
Benefits
As a member of this exclusive cohort, you will receive all the benefits associated with Value Practitioners, as well as the following:
- Virtual Roundtable Discussions
On a semi-monthly basis, this group gathers together to discuss relevant challenges GTM team leaders are facing and workshop best practices to discover a solution. Past topics have included:
- Building a World-Class Value Program
- How Economic Uncertainty Changes GTM Strategy
- Scaling Your Value Program and Increasing Adoption
- Simplifying Value Content for Scale
- Exclusive Invitations to In-Person GTM Leader Events
As a member of this group, you will receive exclusive invitations to in-person community events reserved for GTM leaders hosted by organizations like Adobe, Red Hat, Salesforce, ServiceNow, and more. During these events, you will have the opportunity to collaborate with your peers on topics such as:
- Emerging Best Practices for Trusted Value Delivery
- Reimagining What is Possible with AI
- Scaling Customer Impact Across Teams
- Breaking Down Silos Across Functions
Check out a recap from a recent event to get a feel for the energy.
Revenue Leaders
Reserved for C-level leaders of commercial teams, such as Chief Revenue Officers, Chief Customer Officers, or Chief Sales Officers, this invite-only cohort focuses on challenges executives are facing in their daily work. These members are true innovators within their organization who are setting the standard for customer value.
Benefits
In addition to receiving access to all benefits in both previous cohorts, our Revenue Leaders will also be afforded the following additional benefits:
- Virtual Roundtable Discussions
These highly curated virtual discussions bring together C-level leaders who are facing similar challenges at their organizations. Previous roundtable discussions have focused on challenges like:
- GTM team compensation in an outcome-based business model
- GTM organization structure for a modern GTM
- New GTM playbooks in the age of AI
- Sales Kick-Off KeyNotes
As you approach upcoming sales kick-off events for your organization, Ecosystems is happy to partner with you on keynote presentations or implement sessions on value within your sales kick-off agenda.
- Advisory Services
Members of this cohort have access to advisory services spanning all things B2B commerce. Our C-level executives will work directly with you on the current challenges your organization is facing.
Want to Get Involved? Reach out!
Over the years, the Customer Value Community has grown and expanded beyond anything we could have anticipated, and supporting our members has been a true gift to our team. If you are not already a member, you can join here. If you have any questions about the community or want to learn more, you can reach out to me directly at lmosby@ecosytems.io. You can also reach out to the Community Team at community@ecosystems.io. I look forward to speaking to you soon, and I hope to help you on your value journey.
