Introduction

ID.me is the market leader in digital identity wallets, empowering users with a simple, secure, sign-in that can be used across a broad range of services. With over 450% growth from 2020 to 2024, ID.me needed to maintain momentum while delivering measurable outcomes to customers.

As the business scaled, so did the challenge: how can they enable their sales and customer success teams to consistently communicate and quantify business value?

To solve this, ID.me partnered with Ecosystems and implemented the Collaborative Value Assessment (CVA), aiming to amplify front-line productivity, drive measurable value realization, and scale value selling across the organization.

The Challenge

Before Ecosystems, ID.me’s value selling and value realization approach was heavily manual and reactive.

Sales teams were juggling spreadsheets and slide decks that made it difficult to articulate ROI consistently. Post-sale, the value often got lost, limiting ID.me’s ability to reinforce business outcomes and grow accounts.

The Solution: Ecosystems’ Collaborative Value Assessment

Ecosystems’ platform provided a centralized, interactive workspace that allowed ID.me to:

Implementation

ID.me rolled out Ecosystems with a focused, phased approach:

By tying platform usage to tangible business goals and making the tool user-friendly, adoption was swift and impact immediate. ID.me achieved 70% adoption immediately, which later climbed to 83% due to ongoing enablement and support.

Results

In their first year using Ecosystems, ID.me build a collaborative, centralized system to align on value with prospects and customers, embedded value realization across the full customer lifecycle, and achieved meaningful revenue outcomes:

Future Outlook

The results validated ID.me’s investment in a more structured and scalable value selling framework. With Ecosystems, the team no longer sees value realization as a one-time exercise.

​Looking ahead, ID.me is expanding CVA usage to new teams and segments to further enhance consistency and drive customer-centric growth.

About ID.me

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly sign in across websites without having to create a new sign-in and verify their identity again. Over 144 million users experience streamlined sign-in and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/