Download the Value Blueprint 3.0
DOWNLOAD HERE >
Ecosystems Logo White
Solutions
PLATFORM OVERVIEW
PLATFORM MODULES
ViViEN™ AI
Generative AI research, guidance
& analysis
Pinter Icon
Collaborative Value Assessment
Win Customers with Quantified Value
Discovery
Understand Your Customer
Web Value Calculator
Qualify Your Leads
Collaborative Success Plan
Retain & Grow Your Customers
Value Added Selling Icon - To-do list
Value-Added Selling
execute on value-based Sales strategies
Eco Web Services
Embed a Value Experience Directly in Your Product or Customer Portal
Solutions & Integrations
Integrations & Partnerships
Value Engineering
Value Consulting
Advisory Services
Why Ecosystems?
Value Calculator
Quantify the Benefits of Scaling Value
Pricing
Get the Most Value
Success Stories
Hear from Our Raving Fans
Adoption Guarantee
Our Performance-Backed Guarantee
Community
Customer Value Community
Connect with B2B Professionals
Upcoming Events
Stay up-to-date on Best Practices
On-Demand Events & Webinars
Accessible Learning at Your Fingertips
UPCOMING WEBINAR
Resources
Blog
Education on Value Management
Ebooks
Value Management Guides
Voice of Value Podcast
Listen to Value Stories
Value Blueprint 3.0
Download the Latest blueprint
FEATURED CONTENT
Transforming Value Selling with Collaboration and AI Thumbnail
Company
Our Values
Leadership
Join Our Team
Press
Social Responsibility
Get in Touch
Ecosystems Logo White
Home
Solutions

PLATFORM OVERVIEW

PLATFORM MODULES

NEW!
ViViEN™ AI
Generative AI research, guidance and analysis
Pinter Icon
Collaborative Value Assessment
Win Customers with Quantified Value
Discovery
Understand Your Customer
Web Value Calculator
Qualify Your Leads
Collaborative Success Plan
Retain & Grow Your Customers
Value Added Selling Icon - To-do list
Value-Added Selling
execute on value-based Sales strategies
Eco Web Services
Embed a Value Experience Directly in Your Product or Customer Portal

SOLUTIONS & INTEGRATIONS

Integrations & Partnerships
Value Engineering
Value Consulting
Advisory Services
Why Ecosystems?
Value Calculator
Quantify the Benefits of Scaling Value
Pricing
Get the Most Value
Success Stories
Hear from our Raving Fans
Adoption Guarantee
Our Performance-Backed Guarantee
Community
Customer Value Community
Connect with B2B Professionals
Upcoming Events
Stay up-to-date on best practices
On-Demand Events & Resources
Accessible learning at your fingertips
UPCOMING WEBINAR
Resources
Blog
Education on Value Management
Ebooks
Value management Guides
Voice of Value Podcast
Listen to Value Stories
Value Blueprint 3.0
Download the Latest Blueprint
FEATURED CONTENT
Transforming Value Selling with Collaboration and AI Thumbnail
Company
Our Values
Leadership
Join Our Team
Press
Social Responsibility
Contact Us
Brent's Breakdown
8 min.
read time

Customer Centricity: A Comprehensive Framework

October 19, 2023

Customer centricity is more than just a buzzword; it's a core objective for businesses across industries. We all strive to put the customer at the heart of our operations and decision-making processes. In episode 54 of Brent's Breakdown, Brent Adamson, the Global Head of Research, Advisory, and Communities at Ecosystems, shares insightful thoughts and a unique framework that broadens our perspective on customer centricity.

The Pursuit of Ease: A North Star for Customer Centricity

Adamson begins by emphasizing a crucial aspect of customer centricity: ease. Making things easier for customers should be the ultimate goal. How easy is it for customers to interact with your brand, make decisions, or complete a purchase? The easier it is, the more customer-centric your approach becomes.

The Four-Square Framework

Adamson introduces a comprehensive framework, encapsulated in a four-square model, to guide our understanding of customer-centric initiatives.

Four-Square-Framework-How-to-Create-Powerful-Customer-Experiences

The model encompasses four quadrants:

  1. Supplier-Centric Around Doing: This quadrant focuses on mapping touchpoints where customers interact with your brand. The aim is to enhance these touchpoints, making interactions smoother and more efficient.
    ‍
  2. Supplier-Centric Around Feeling: Here, the focus shifts to what customers feel about your brand. It's about understanding and aligning with customer values, creating a positive emotional connection.
    ‍
  3. Supplier-Agnostic Around Doing: This quadrant explores making tasks easier for customers, irrespective of their interaction with your brand. It involves aiding customers in tasks that extend beyond your immediate influence.
    ‍
  4. Supplier-Agnostic Around Feeling: In this quadrant, the objective is to boost customer confidence, not just in your brand, but in their own decision-making abilities. By providing support and empowering customers, you indirectly influence their perception of your brand.

The Power of Community and Confidence

Adamson underscores the importance of community in building customer confidence. Creating a community where customers can interact, share experiences, and gain confidence in their decisions adds value to the overall customer experience.

Final Thoughts: Let's Solve for Ease

In wrapping up, Adamson urges businesses to focus on solving for ease. Being customer-centric involves simplifying tasks, fostering positive emotions, and boosting customer confidence.

In conclusion, the path to customer centricity lies in understanding what customers do and how they feel, both within and beyond your brand's scope. By aiming for ease and employing the four-square framework, businesses can enhance their customer-centric approach and drive meaningful experiences.

To delve deeper into this insightful framework and gain a comprehensive understanding of customer centricity, be sure to watch the full episode here.

© 2025 Ecosystems. All Rights Reserved.

Don't forget to share this post!

< BACK TO BLOG

Featured Posts

Value Selling

Leveraging Value Selling to Thrive in Current Economic Challenges

4 minutes
Read
Value Selling

Maximizing Partner Value: 4 Best Practices for Scalable Success

4 minutes
Read
Customer Value Management

5 Best Practices for Customer Collaboration

6 minutes
Read
Ecosystems Logo White

Your Value
Made Clear.

Driving Sales, Retention, and Growth with Digital Customer Value

White Facebook IconWhite Linkedin IconTwitter X logoWhite Instagram IconWhite Youtube Icon
Get Started
Platform
  • NEW!
    ViViEN™ AI
  • Collaborative Value Assessment
  • Discovery
  • Web Value Calculator
  • Collaborative Success Plan
  • Value-Added Selling
  • Eco Web Services
    Solutions & Integrations
  • Integrations & Partnerships
  • Value Engineering
  • Value Consulting
  • Advisory Services
  • Guided Digital Coaching
Why Ecosystems?
  • Quickstart Guide
  • Value Calculator
  • Pricing
  • Success Stories
  • Adoption Guarantee
  • Custom Quote Calculator
Community
  • Customer Value Community
  • Events
  • On-Demand Events
    & Webinars
Resources
  • Blog
  • Ebooks
  • Voice of Value Podcast
  • What is Value Management?
Company
  • Join Our Team
  • Leadership
  • Social Responsibility
  • Our Values
  • Homestretch
  • Academic Partnerships
  • Press
  • Contact Us

© 2025 Ecosystems. All Rights Reserved.
Privacy Policy & Security

User  Love Us on G2 Icon Reviews Link
Download the Value Blueprint 3.0
DOWNLOAD HERE >
Ecosystems Logo White
Solutions
PLATFORM OVERVIEW
PLATFORM MODULES
ViViEN™ AI
Generative AI research, guidance
& analysis
Pinter Icon
Collaborative Value Assessment
Win Customers with Quantified Value
Discovery
Understand Your Customer
Web Value Calculator
Qualify Your Leads
Collaborative Success Plan
Retain & Grow Your Customers
Value Added Selling Icon - To-do list
Value-Added Selling
execute on value-based Sales strategies
Eco Web Services
Embed a Value Experience Directly in Your Product or Customer Portal
Solutions & Integrations
Integrations & Partnerships
Value Engineering
Value Consulting
Advisory Services
Why Ecosystems?
Value Calculator
Quantify the Benefits of Scaling Value
Pricing
Get the Most Value
Success Stories
Hear from Our Raving Fans
Adoption Guarantee
Our Performance-Backed Guarantee
Community
Customer Value Community
Connect with B2B Professionals
Upcoming Events
Stay up-to-date on Best Practices
On-Demand Events & Webinars
Accessible Learning at Your Fingertips
UPCOMING WEBINAR
Resources
Blog
Education on Value Management
Ebooks
Value Management Guides
Voice of Value Podcast
Listen to Value Stories
Value Blueprint 3.0
Download the Latest blueprint
FEATURED CONTENT
Transforming Value Selling with Collaboration and AI Thumbnail
Company
Our Values
Leadership
Join Our Team
Press
Social Responsibility
Get in Touch
Ecosystems Logo White
Home
Solutions

PLATFORM OVERVIEW

PLATFORM MODULES

NEW!
ViViEN™ AI
Generative AI research, guidance and analysis
Pinter Icon
Collaborative Value Assessment
Win Customers with Quantified Value
Discovery
Understand Your Customer
Web Value Calculator
Qualify Your Leads
Collaborative Success Plan
Retain & Grow Your Customers
Value Added Selling Icon - To-do list
Value-Added Selling
execute on value-based Sales strategies
Eco Web Services
Embed a Value Experience Directly in Your Product or Customer Portal

SOLUTIONS & INTEGRATIONS

Integrations & Partnerships
Value Engineering
Value Consulting
Advisory Services
Why Ecosystems?
Value Calculator
Quantify the Benefits of Scaling Value
Pricing
Get the Most Value
Success Stories
Hear from our Raving Fans
Adoption Guarantee
Our Performance-Backed Guarantee
Community
Customer Value Community
Connect with B2B Professionals
Upcoming Events
Stay up-to-date on best practices
On-Demand Events & Resources
Accessible learning at your fingertips
UPCOMING WEBINAR
Resources
Blog
Education on Value Management
Ebooks
Value management Guides
Voice of Value Podcast
Listen to Value Stories
Value Blueprint 3.0
Download the Latest Blueprint
FEATURED CONTENT
Transforming Value Selling with Collaboration and AI Thumbnail
Company
Our Values
Leadership
Join Our Team
Press
Social Responsibility
Contact Us